The social networking giant says it is happy to talk to companies about the strategies they plan to put in place when “Delete History” is implemented. Facebook encourages these companies to think about how to warn users about their marketing practices . Then, as a third point, and as said before, this tool could have an impact on targeting since if an Internet user decides to delete his browsing history on the platform, Facebook will not use this data to target advertisements. It includes Custom Audiences from people who have visited websites and apps.
We must therefore be aware of this during the development of strategies that revolve around this type of campaign. Finally, the last point to know is that Facebook's measures fax list and analysis tools have been designed to protect the identity of Internet users . Personal information, such as name and phone number, is not shared with advertisers. And the social network does not intend to change that. It will continue to share accurate metrics for businesses to understand the impact of their investment in Facebook, while respecting users' choice to control what happens outside of the network . What to remember.
After announcing a new feature made during F8 2018, Facebook has officially released a post about "Delete History", which will be coming in the next few months. This tool may impact advertising targeting because users will be able to empty their browsing history on the platform and therefore make Internet users anonymous. If you wish to have more information on Social Media, do not hesitate to contact us .Dominating the e-commerce market in France with 17.3% market share, Amazon is making a name for itself alongside Google in terms of SEO. As on the latter, companies must have a good strategy to improve their visibility on the e-commerce platform, in order to increase sales.