Is email hacking also possible? The answer is yes, since growth hacking is a “process of rapid experimentation on the product and on marketing channels ”. Now let's focus on experimenting with one specific channel: email . Intuitively one might think that email is effective especially in the upper parts of the funnel (ie at the level of acquisition), you should know that it is also very useful for the lower parts. In particular, retention serves to reactivate the user or bring him back to the platform, whether it is an application or an e-commerce site. One of the most common mistakes is not paying attention to the lead collection phase, ignoring who the leads are, and how and when the contact was collected. Not having this information necessarily leads a company to send equal and undifferentiated emails to everyone. The most obvious consequence? Bad trends in email performance. Here are some suggestions:
Focus on the content to cultivate the relationship and think about selling only in the medium or long term. Perform A/B testing to understand which email variations get the best return in terms of opens, clicks, and conversions. Profile your messages to send relevant and personalized emails. Automated mailings to combine personalization and timeliness, E-Commerce Photo Editing Service reaching the customer during the different phases of their journey. #5 | Tools to support email marketing Enough strategy, let's take a closer look at what you can actually do. There are different tools that can take a new direction and give a new impetus to an email marketing strategy . Let's take a look: Good email copy This site is extremely simple and essential but very useful: it is a gallery that offers sources of inspiration from large companies like Slack and Pinterest, divided by category: welcome emails, product feedback, email confirmation, etc.
Very Good Email This site shows us some great email design and content templates. You can also filter by market: fashion, e-commerce, retail, etc. Email drops A fundamental tool to get inspiration for building flows: welcome emails, the email sent two days later, after a week, etc. Which tab Gmail To find out if the email we are about to send will end up in the recipient's inbox or in one of the secondary tabs (advertising or sponsors). #6 | Content creation tools Now let's move on to the instruments and tools that help the Growth Hacker produce content, from topic research to keyword definitions. These aim to attract actual and potential users. Google trends To understand how much a keyword drives interest over time, i.e. a week, a month or a year.