How To Buy Real Estate Leads
How To Buy Real Estate Leads > https://blltly.com/2tD8mR
Melanie Patterson is a subject matter expert at Fit Small Business focusing on real estate. She has over 30 years of combined experience in real estate sales, marketing, property management, and real estate investing. She is a licensed active real estate salesperson in both New Hampshire and Massachusetts and received her Luxury Homes certification through the Residential Real Estate Council (RRC). She is also a certified business advisor.
Buying real estate leads through a lead generation provider is the fastest and best way to get real estate leads and create lists of potential clients to produce immediate revenue. This makes it an extremely cost-effective option for a new agent, but it can also be used to supplement referral business and other traditional organic lead generation methods. We examined the strengths, weaknesses, prices, and ideal users of dozens of platforms to identify the top eight lead generation platforms where agents can buy real estate leads:
Purchasing real estate leads through a lead generation platform saves you time and effort by finding you the right clients to focus on and convert. Take our quiz below to determine the real estate lead service best fits your needs:
The Market Leader platform allows agents to create their lead generation website by selecting from various layouts and adding widgets, stock photos, and custom navigation. Because it offers site customization and creative insights, the platform is ideal for an agent with creative, marketing, and technical abilities. Market Leader also provides a simple drag-and-drop interface and allows in-line edits, but the platform is not ideal for the agent who wants to focus on responding to leads and following up.
Market Leader received a 4.47 out of 5 rating from 1,058 clients. Many customers claim that the platform offers everything necessary for generating leads in real estate and converting long-term clients. They loved receiving text messages with information about website visitors and being able to track lead activity every day.
The Zillow Premier Agent (ZPA) platform is best for agents looking to focus on representing buyers, especially buyer-focused agents who have larger budgets and impeccable follow-up skills. Zillow has an extensive network of real estate listing websites that gain millions of monthly visitors. Agents who sign up with the ZPA program will get exposure on all its real estate platforms, including Trulia and StreetEasy.
Zillow Premier Agent garnered 4.7 out of 5 customer reviews from 2,523 users. According to reviews, ZPA provides high-quality leads with detailed information for high conversions. Though some claim that calls can be distributed at odd times of the day, others love being able to collect leads via the mobile app while out on other showings.
Agents can buy leads for real estate in niche markets from REDX, including expired, GeoLeads, FSBO, FRBO, and preforeclosure leads. Agents specializing in foreclosures or who are experienced in foreclosure transactions can be successful with the preforeclosure leads provided by REDX. Keep in mind that the nature of these leads in real estate necessitates an agent with established real estate experience because it requires an agent to prospect for business over the phone.
Prospecting for business over the phone is more complex than creating a marketing funnel and allows the system to do the work of nurturing leads through automated emails or advertisements. However, REDX does provide scripts to assist agents with phone conversations.
With a limited number of reviews for REDX, they are still rated incredibly high at 5 out of 5. Customers said getting leads in specific neighborhoods was an easy way to get new business. Others mention that the expired leads list is updated regularly.
This platform is the best place for data-driven agents to buy real estate leads. Offrs uses more than 250 data points to determine the likelihood of a potential seller putting their home on the market. Because Offrs uses data from third-party providers to predict consumer behavior, this information is shared with the agent in SmartApps.
Data-savvy agents can leverage the information when prospecting to convert the leads into closed deals. In addition to predictive seller leads, Offrs also generates leads through FSBO leads, expired listings, and buyer leads. These leads feed into their SmartApps powered by artificial intelligence (AI) to manage leads based on various lead sources.
Other customers said that there was no training or onboarding for the platform and expressed dissatisfaction with the number of leads received. If users prefer to pay per lead instead, REDX would be a better solution.
Given the number of resources provided by CINC, this platform is ideal for an agent looking to grow and build a team. One single system consolidates lead generation, lead management, and the marketing required to scale your real estate business and keep a constant business flow. If an agent is looking to start their brokerage, CINC also provides an enterprise brokerage solution to allow you to manage multiple agents on one platform.
To keep business running smoothly, real estate requires multiple systems, and CINC provides the necessary integration to combine numerous platforms into one system. CINC is also integrated with Gmail, Google Calendar, and various real estate websites such as Zillow and Realtor.com.
Its features help you build a strong online presence to generate organic leads without additional costs. Real Geeks offers fully functional IDX listings websites and targeted landing pages, so you can nurture prospects through your pipeline. Its CRM tools help convert leads through automated email drip and SMS text messaging campaigns. It also provides a fully branded, easy-to-use mobile app so your lead can effortlessly search listings and receive real-time updates through push notifications.
Real Geeks is rated at 4.3 out of 5 from 62 customers. Positive reviews say they like the Real Geeks coaching support and speed of lead engagement. One reviewer says he closed two deals within two months using its lead generating service. Another reviewer says the website is nice, and the CRM has great features and points out that while it sends you leads, follow-up is most important.
A few critical reviewers state that it is too expensive, and they were losing leads through pay-per-click marketing. One reviewer says the software is not user-friendly, and you have to go through too many pages to see different leads. Another user reports that customization options are limited.
The platform contains lead generation, marketing, and customer engagement in one solution. It provides real estate agents with the contact information of homeowners who are most likely to sell based on predictive analytics. Once SmartZip identifies leads who may sell in the next six months, it employs multi-channel marketing strategies to reach potential sellers and keep them engaged. It also provides a Reach150 program allowing agents to increase their referral rates.
SmartZip is rated 4.7 out of 5 by 1,876 customers. Many users enjoy robust marketing efforts, such as sending postcards directly to leads to engage potential clients. As expected, those who committed long term saw a much more significant return on their investment (ROI).
A few users would have liked to see a higher volume of leads from social media marketing. If you want immediate real estate leads, Zillow Premier Agent is a better option because you can pick which leads you want to contact.
Zurple also offers lead behavior analytics, which show the likelihood of a real estate transaction. This data is presented on the lead capture platform via graphs, charts, and statistics. Real estate professionals who prefer a data-driven approach to real estate can use the platform to generate leads and attract prospective buyers.
Zurple received a 4 out of 5 rating from its 55 users. Many users are pleased by the quantity and quality of leads they obtain. Some users also appreciate the Zurple notification feature, prompting them to contact prospects at an appropriate point. Furthermore, its lead insights and email campaigns assist them in engaging leads and encouraging them to reply.
It is essential to ensure that the platform where you buy real estate leads aligns with your goals, strengths, and target audience to maximize your return on investment. But along with referrals, marketing, and advertising, buying real estate leads is a fantastic way to supplement and maintain your lead flow. It is also a convenient, cost-effective way to guarantee you continue to build your real estate business with qualified leads.
Melanie is a real estate expert at Fit Small Business, specializing in real estate business development for new and seasoned agents, property managers, and real estate investors. She has over 30 years combined experience in real estate sales, marketing, property management, and investing and is a licensed real estate agent in NH & MA.
Real estate is a competitive field, but if you buy real estate leads, you can quickly grow your business. Real estate lead generation companies curate lists of sellers or buyers who are actively looking for an agent. While this comes at a price, your commission should more than make up for what you spend. This list of the best places to buy real estate leads should help you make a splash in the home buying or selling industry.
To start the lead generation process, Zurple first creates your branded home search website for every target area you choose (you can have up to ten). You can then purchase additional search engine marketing services from Zurple or pull in your own leads from Zillow or other sources. Once your leads are curated, Zurple then analyzes their search history so you can learn more about how to engage them.
When considering the best sites to buy real estate leads, we considered the features agents would find mo