Will Digital Marketing, Outperform Physical Marketing?

The coronavirus COVID-19 may have a lot to do with the type of consumption in the future

Digital marketing is taking on a very relevant importance, imagine that Sales Force ensures that 79 percent of consumers consider increasing their purchases online. Even this form of purchase can increase even more due to the outbreak that we are experiencing worldwide. Well, it is as a form of prevention against the coronavirus that many companies are closing their physical establishment. Departmental and food brands are promoting their applications or online stores so that consumers do not stop buying their merchandise. Given this, the c level email list general director of Sales Force advises that brands generate solid online strategies and develop trading platforms.

The form of purchase will never be the same: To detail this, the Content Shoppers report, registered more than 1000 users from more than 20 countries . All from four different generations, with the purpose of offering a broad and detailed study of the seller-consumer relationship. Let us highlight that 51 percent of the world's population, according to c level email list Internet Trends, has the Internet.Shopping is evolving, as consumers define new levels of engagement, the seller-customer relationship is strengthened when the consumer feels engaged. 64 percent of consumers tend to make a purchase with a specific brand in mind, which develops loyal relationships that are reflected in sales. The purchase path of consumers is moving to the edge of the channels, priority of the suppliers.

According to Content Shoppers the increase in the point of sale leads the consumer to use up to eight channels of communication with companies. 41 percent use a mobile wallet, 37 percent use social media, and 22 percent use messaging apps. According to the c level email list Ironpaper portal, 43 percent of purchase decisions are influenced by Facebook , this social network currently has 2,320 million users, according to Statista. However, stores are still a reference as centers of discovery, experience and fulfillment, physical spaces are relevant, but their role is constantly evolving, with the purpose of offering a better experience of discovery and fulfillment. Consumers can feel and touch the product and purchase it at that moment if they wish. They are the 62 percent of shoppers who have purchased a product online but decide to pick it up in store.